Transforming the way we choose, enjoy and recycle clothing in Australia to address clothing waste.
Let's collaborate to create a better future
Last year, Australians added more clothing to their wardrobes than ever before, most of which was made from materials that weren't sustainable or durable. There is no organised system to collect clothing that can no longer be worn and there are limited facilities to recycle and reuse clothing, which means thousands of tonnes ends up in landfill.
1.5 billion
new items of clothing were sold in Australia last year
55 items
is the average number of new garments every Australian bought
220,000 t
of clothing ended up in Australian landfill last year
Our roadmap for enduring impact
Seamless is on a mission to achieve a circular clothing economy in Australia by 2030. Achieving this means rethinking how we design, enjoy and recirculate our clothes to drastically reduce landfill.
Seamless is Australia’s national clothing stewardship scheme which recognises that brands are responsible for the full lifecycle of their clothing - from designing better, to ensuring we can enjoy clothes for longer, reuse them more and recycle widely.
Supported by leading Australian brands
Find out what happened to our clothes in 2024
The 2024 National Clothing Benchmark for Australia reveals that last year, Australians added more clothing to their wardrobes than ever before. We bought 6% more new clothing compared to 2023, while there was also a 10% increase in the sale or sharing of second hand clothing. While 7% more clothing was recycled, we still sent 222,000 tonnes to landfill in Australia.
Get involved
Clothing brands or retailers
If you’re a clothing retailer or brand, register your interest to join the Seamless scheme.
Industry stakeholders
If you’re an industry stakeholder including recycler, reuse operator, technology supplier, government agency, professional services organisation or academic, register to become a supporter.