Shopfront announced as the winner of eBay’s 2025 Circular Fashion Fund

eBay Australia, in partnership with the Australian Fashion Council (AFC), has proudly announced Shopfront as the winner of the Fund. Shopfront was awarded $100,000, while runners-up Hello Tailr and HATCH + make will each receive $50,000 to help them progress their circular business solutions. The three recipients will also receive bespoke mentoring sessions, educational workshops and networking opportunities.

eBay Australia’s Fashion Lead, Anne-Marie Cheney, said, “Circularity is no longer an aspiration—it’s a necessity for fashion’s future. At eBay, we’re proud to support businesses reimagining every stage of the fashion life cycle, from design to resale and repair. Following the success of our 2024 winners, we’re excited to see how this year’s businesses use the mentoring, networking opportunities, workshops and funding to drive change. Our 2025 winners prove that a more circular future isn’t just an idea—it’s already in motion.”

Meet the winners

Shopfront

Seamless supporter Shopfront uses an AI-powered tool to streamline listings across multiple marketplaces, simplifying the clothing resale process. Clothing sellers simply upload photos, while Shopfront removes backgrounds, generates listings, and posts them to platforms like eBay – making it easy for sellers to connect with and manage multiple platforms and scale their resale success.

Shopfront Co-Founder and CEO Nate Spiteri, said, “We’re incredibly honoured to receive the 2025 Circular Fashion Fund and grateful to eBay and the Australian Fashion Council for their commitment to driving circularity in the fashion industry. At Shopfront, our mission is to make fashion resale seamless, scalable and sustainable. This funding will help us enhance our AI-powered tool, streamlining the resale process across multiple marketplaces and making it easier for sellers to extend the life cycle of garments. We look forward to collaborating with industry leaders and mentors to accelerate sustainable solutions for the future of fashion.”

Visit the Shopfront website to find out more.

Hello Tailr

Seamless supporter and Seamless RE:THINK program initiative Hello Tailr, is an online clothing tailor, repair and alteration platform, which offers door-to-door pickup, mail-in, and drop-off services at over 7,500 locations nationwide. Hello Tailr also helps clothing brands collect orders for repairs and alterations from their customers via their own websites while managing the entire process. More than 72% of Hello Tailr’s services are completed by social enterprise partners, Second Stitch, The Social Studio and Assembled Threads, providing job opportunities, and offering skills training with formal certifications - all while ensuring ethical wages.

Visit the Hello Tailr website to find out more.

HATCH+ make

HATCH+ make creates sustainable knitwear through low-waste design, eco-friendly production, and a focus on natural fibres. Its ‘Brood’ line, launched in December 2024, helps brand partners reduce development costs and textile waste through innovative knitting methods and local production that support small runs. Over the next three years, HATCH + make plans to upskill more designers and expand its impact, building on the more than 30 organisations it has supported.

Visit the Hatch + make website to find out more.

Shopfront's victory has now earned the organisation a place in eBay's global competition where they will join winners from the UK, US and Germany to pitch their ideas to eBay's venture capital arm, eBay Ventures. The winner will be named 'Circular Fashion Innovator of the Year' and will receive an additional investment of US$300,000.
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^{Image: L-R: Owen Parry from Hello Tailr; Seamless CEO Ainsley Simpson; Kirri-Mae Sampson from HATCH + make; Anne-Marie Cheney from eBay Australia; Nate Spiteri from Shopfront and Dave Giles-Kaye from HATCH +make. Source: eBay Australia}