Sussan Group signs on as Seamless foundation member

May 1, 2024
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The Sussan Group, which owns and operates Sussan, Sportsgirl and Suzanne Grae, has signed on as a foundation member of Seamless. They join fellow foundation members BIG W, Cotton On, David Jones, Lorna Jane, Rip Curl, RM Williams and THE ICONIC.

“Together we are working towards shaping a sustainable future for the fashion industry,” Group Retail CEO Rebecca Hard said.

“The Sussan Group is looking forward to helping shape the conversation and recommendations for the proposed scheme. We are excited to be working alongside our Seamless partners on potential solutions to solve the issue of textile waste,” Ms Hard continued.

"It is so pleasing to see Sussan Group stepping up as a leader in our industry by becoming a Seamless foundation member and making a genuine commitment to the future of the Australian fashion industry,” said Danielle Kent, General Manager at Seamless. “These organisations will play a pivotal part in building the foundational elements of the scheme and ensuring it has the best chance of success.”

Making genuine and lasting change

Seamless, the National Clothing Product Stewardship Scheme will drive the industry towards clothing circularity by 2030 through:

  • Incentivising clothing design that is more durable, repairable, sustainable, and recyclable
  • Fostering new circular business models for Australian fashion based on reuse, repair, re-manufacturing, and rental
  • Expanding clothing collection and sorting for effective re-use and to ensure non-wearable clothes are recycled into new high value products and materials
  • Encouraging citizen behaviour change for clothing acquisition, use, care and disposal